Reaching Your Audience
Learn how to effectively determine, define, and market to your audience.Reaching Your Audience
Developed by Jason Tomaric, FilmSkillsABOUT THIS LESSON
Before you can start building a marketing campaign, you have to know who your audience is. Every image, every color, every word, and every place you put your ads need to be strategically chosen to speak to the audience you want to attract. This is Marketing 101 - and it’s often the most overlooked part of a marketing campaign. In this lesson, we will show you how to determine your audience to craft the perfect marketing campaign for the best results.
WHAT YOU WILL LEARN
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- 26:06 video that walks you through the process of determining your audience
- Illustrated companion text
- How to determine your audience
- The Hollywood four quadrant system
- How to craft a call to action campaign
- How to craft a brand awareness campaign
- How to focus and hone your marketing message
ABOUT THE LESSON AUTHOR
Jason Tomaric
Director, Cinematographer Los Angeles, CaliforniaJason J. Tomaric is an Emmy, Telly, and CINE Award-winning director and cinematographer of four internationally-distributed feature films, dozens of national television commercials, music videos, and the largest film training content library in the world, published author of 8 books - used in many top universities, and creator of AccuSkills.com, an industry-changing learning management platform.
Jason has worked in Los Angeles and around the world in over 20 countries. His clients include Disney, NBC/Universal, National Geographic, McDonald’s, Toyota, Scion, Microsoft, and Paul Mitchell, with narrative work screened at Sundance, Slamdance, and South by Southwest film festivals as well as on Netflix and on all broadcast networks.
Jason has taught and/or guest lectured at some of the nation's most prestigious film schools including UCLA, Columbia College, John Carroll University, Kent State University, San Francisco State, University of Notre Dame, and numerous film festivals.
Jason has written eight industry-defining books, all sold in bookstores, and used in film schools around the world. The American Society of Cinematographers hails Jason's books - "There are no wasted words in Tomaric's tome, which concisely summarizes each facet of the director's craft. It's difficult to think of a step in the process that Tomaric fails to address."
Jason’s DVD training series on Hollywood film production have trained filmmakers in over 40 countries, with distributors in Europe, Hong Kong, New York and Australia.
In 2010, Jason launched FilmSkills, which combines the world’s largest film training video library with his proprietary learning management system. Adopted by 47 universities within the first year, FilmSkills is now the leading industry-standard training solution for motion picture and television production.
In 2015, Jason launched AccuSkills.com, an industry-changing learning management platform that bridges the gap between academia and industry.