Raising Money
Learn how money is raised for motion pictures, from equity and debt financing to tax incentivesRaising Money
Developed by Jason Tomaric, FilmSkillsABOUT THIS LESSON
Movies are one of the most expensive art forms in the world, and with the cost of equipment rental, location fees, cast and crew fees, insurance, post-production costs, and marketing, the costs can be tremendous. In this module, we’re going to look at how movies are financed – from low-budget indies to blockbuster studio films, and how you can raise money for your project.
- 39:30 video that reveals how the film industry raises money for it's projects
- Illustrated companion guide
WHAT YOU WILL LEARN
- What investors are looking for and how to work with them
- The various stages of investment
- How equity financing deals are structured
- The problems with using credit cards to fund a movie
- How debt financing deals work
- The viability of bank loans as a funding source
- How pre-sales works
- What is gap financing is
ABOUT THE LESSON AUTHOR
Jason Tomaric
Director, Cinematographer Los Angeles, CaliforniaJason J. Tomaric is an Emmy, Telly, and CINE Award-winning director and cinematographer of four internationally-distributed feature films, dozens of national television commercials, music videos, and the largest film training content library in the world, published author of 8 books - used in many top universities, and creator of AccuSkills.com, an industry-changing learning management platform.
Jason has worked in Los Angeles and around the world in over 20 countries. His clients include Disney, NBC/Universal, National Geographic, McDonald’s, Toyota, Scion, Microsoft, and Paul Mitchell, with narrative work screened at Sundance, Slamdance, and South by Southwest film festivals as well as on Netflix and on all broadcast networks.
Jason has taught and/or guest lectured at some of the nation's most prestigious film schools including UCLA, Columbia College, John Carroll University, Kent State University, San Francisco State, University of Notre Dame, and numerous film festivals.
Jason has written eight industry-defining books, all sold in bookstores, and used in film schools around the world. The American Society of Cinematographers hails Jason's books - "There are no wasted words in Tomaric's tome, which concisely summarizes each facet of the director's craft. It's difficult to think of a step in the process that Tomaric fails to address."
Jason’s DVD training series on Hollywood film production have trained filmmakers in over 40 countries, with distributors in Europe, Hong Kong, New York and Australia.
In 2010, Jason launched FilmSkills, which combines the world’s largest film training video library with his proprietary learning management system. Adopted by 47 universities within the first year, FilmSkills is now the leading industry-standard training solution for motion picture and television production.
In 2015, Jason launched AccuSkills.com, an industry-changing learning management platform that bridges the gap between academia and industry.
CONTRIBUTORS TO THIS LESSON
Anne Marie Gillen
Executive Producer, "Fried Green Tomatoes," former COO of Morgan Freeman's Revelations EntertainmentAnne Marie Gillen, CEO of Gillen Group, LLC is an independent Producer whose goal is to develop and produce commercially successful entertainment that expresses heart and enlightens the human experience. She is extensively experienced in motion picture and television development and has exceptional relationships with studios, international distributors, production and acting talent.
Presently Anne Marie’s film slate includes the recently released Cabin 14 Production Into Temptation starring Kristin Chenoweth and Jeremy Sisto; she is producing The Schwa Was Here based on the bestselling Young Adult novel written by Neal Shusterman; and developing and producing Charlie’s Place with director Thomas Carter (Save the Last Dance, Coach Carter, Swing Kids). In Fall 2010 Ms. Gillen released her first book – the 3rd edition of The Producer’s Business Handbook – through Focal Press and co-branded by Variety.
Ms. Gillen is a lecturer and panelist and gives workshop seminars for such organizations as: International Institute of Film Financing (IIFF), Show Biz Expo, Screenwriters Expo, UCLA Film School, USC Film School, Chapman University, Act One Producer Program, Century City Chamber of Commerce Entertainment Symposiums, Independent Feature Project seminars in New York, Minneapolis and Cannes, France, California Lawyers for the Arts, Women In Film, and Playback.
From 2002 – May 2006, Anne Marie was consulting to Entertainment Business Group (EBG) as their President, Development & Production, an independent motion picture and television funding, global rights sales, research, analysis and business services entity.
From 1996 – 2001, Anne Marie was the Chief Operating Officer of Morgan Freeman’s company, Revelations Entertainment. She led the company in the strategic financing and distribution of Revelations’ projects. During her tenure, Revelations Entertainment produced Along Came the Spider for Paramount; developed Port Chicago Mutiny for NBC Network; and developed, independently financed and produced Under Suspicion starring Morgan Freeman and Gene Hackman for Sony Premiere DVDs/Lions Gate.
Prior to her tenure at Revelations Entertainment, Anne Marie was co-founder and CEO of Electric Shadow Productions, and it’s Chair. Electric Shadow fully financed, and Anne Marie was the Executive Producer of its first feature, Fried Green Tomatoes which was released by Universal and starred Kathy Bates and Jessica Tandy. This picture earned over $200 million worldwide and was nominated for two Academy Awards and three Golden Globes.
She came to Electric Shadow Productions from Hemdale Releasing Corporation where she was Vice President of Acquisitions and Ancillary Sales. During her tenure, Hemdale was one of the leading independent film companies producing such films as: Platoon winner of Best Picture and Best Director, Hoosiers, The Last Emperor winner of nine Academy Awards including Best Picture, Director and Screenplay.
Barbara Doyle
Chair of Chapman University Film DepartmentBarbara Freedman Doyle has been active in film production and film education for more than 20 years. She began her film career at Creative Communications, in Boston, producing promotional films for non-profit clients and political campaigns, then moved to Los Angeles where she soon became the Assistant to the Senior VP of Worldwide Production at Tri-Star Pictures. During her five years at Tri-Star she was involved in the administration and organization of over forty feature films.
Barbara left Tri-Star to work in production on national commercial spots, music videos, network television movies, and feature films. She was Production Supervisor on television movies for the Disney Channel, NBC Productions, Hearst Entertainment, HBO, Showtime and Hallmark and worked on feature films for 20th Century Fox, Interscope, and Warner Brothers. She was Production Supervisor on the films "Two If By Sea" with Sandra Bullock and Denis Leary (Morgan Creek Productions), and "Lost and Found" with David Spade (Alcon Entertainment).
In 1999, Barbara became an Associate Dean at the prestigious American Film Institute. She left the AFI in 2002, and in 2003, while a Chair at Brooks Institute of Photography’s Motion Picture/Video program, she served as Line Producer on the BBC/Granada Television documentary, Martin Scorsese’s British Cinema.
Barbara joined the team at MPS Productions in 2003, as Line Producer of the Kaiser film project, On the Same Side. She produces and consults for the company on feature film and documentary projects, and is currently on the faculty at Chapman University’s Dodge College of Film and Media Arts. She is a frequent guest lecturer at colleges and universities specializing in film studies, and is working on her first book, Surviving the Business and Politics of Making Your Feature Film-the Answer Book For First-Time Filmmakers.
Jeff Ulin
VP of Worldwide Distribution, LucasFilm; Former Senior Executive at Paramount Pictures, Universal StudiosJeff Ulin’s background includes being a media executive, attorney, lecturer, entrepreneur and author. Half of his 20+ years in the business were spent at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), managed franchise sales for Star Wars and Indiana Jones, and oversaw the release of the last Star Wars film Episode III. He has also served as a senior studio executive, helping manage Paramount and Universal’s overseas video distribution venture; co-founded and ran as CEO animation studio Wild Brain, where he created Disney’s pre-school hit Higglytown Heroes; and navigated the convergence of digital media at Silicon Valley’s most renowned law firm (Wilson Sonsini Goodrich & Rosati), where he served as Of Counsel. Based in the San Francisco Bay area, Jeff currently works as EVP of Autumn Games, sits on advisory boards of media start-ups, and teaches the class Media & Entertainment: Economics, Policy, and Strategy at Berkeley’s Haas School of Business. He is the author of the Variety-endorsed book The Business of Media Distribution- Monetizing Film, TV and Video Content in an Online World (Elsevier/Focal Press, 2009).
Jeff is a graduate of Harvard University and The University of Chicago Law School, and a member of the Academy of Television Arts and Sciences.
Louise Levison
Expert on film financing and author of the business plan for The Blair Witch ProjectLevison is President of Business Strategies (moviemoney.com), a consulting firm in Sherman Oaks, California, specializing in business plan packaging and venture capital financing. She is the author of the best seller Filmmakers and Financing. Ms. Levison is a visiting lecturer in the Department of Entertainment Studies of the Extension Program at UCLA and is publisher and editor of The Film Entrepreneur newsletter. She regularly conducts workshops on financing for organizations and at film festivals. Levison holds an M.B.A. in finance.
Ricky Margolis
Financier, Future Films USA, "Cracks,” “Veronika Decides To Die,” and “Last Passenger”Ricky joined Future Films USA, the Los Angeles-based branch of the film and production company Future Films, in 2007 initially as a Production Executive, and is currently the company's Vice President. His responsibilities include overseeing both the financing and production of projects, both in-house and with external producing partners. Ricky has been involved in a number of the company's high-profile films over the last few years, including CRACKS (starring Eva Green), VERONIKA DECIDES TO DIE (starring Sarah Michelle Gellar and Melissa Leo), and LAST PASSENGER (starring Dougray Scott). Additionally, he has been involved in the construction and financing of a number of investments covering elements such as pre-sales and Gap financing, as well as the cash-flowing of tax incentives in various states including New York and Louisiana. He is frequently invited to speak at film panels and events, and has been a member of the jury for the Woods Hole Film Festival for the past two years.
Prior to joining Future Films USA, Ricky worked for nearly three years at Filmax International in Barcelona, Spain, one of the country's leading audiovisual companies, where he spearheaded various marketing campaigns in the international sales divison. As part of a European "mini-studio", he gained etensive experience working directly with producers, directors, writers, talent, agents and financiers across the world, as well as attending markets including Cannes, the AFM, Berlin, MIPCOM and MIPTV, where Ricky was involved in the packaging and marketing of high-profile films such as FRAGILE (starring Calista Flockhart), THE KOVAK BOX (starring Timothy Hutton) and THE BACKWOODS (starring Gary Oldman).
Ricky's first experiences in film production came at the age of 17 when he worked on the set of hit British comedy WAKING NED DEVINE, which was followed by further on-set and post-production experience on several projects.
Aside from films, Ricky has spent time working in Germany for sportswear giant adidas, and also as a teacher in northern France.
Ricky holds a Bachelor's Degree (with honours) from the University of Leeds in English and French, and a Masters Degree from the University of Manchester in Modern European Cinema. He is fluent in English, French, Spanish and German.
Prior to joining Future Films USA, Ricky worked for nearly three years at Filmax International in Barcelona, Spain, one of the country's leading audiovisual companies, where he spearheaded various marketing campaigns in the international sales divison. As part of a European "mini-studio", he gained etensive experience working directly with producers, directors, writers, talent, agents and financiers across the world, as well as attending markets including Cannes, the AFM, Berlin, MIPCOM and MIPTV, where Ricky was involved in the packaging and marketing of high-profile films such as FRAGILE (starring Calista Flockhart), THE KOVAK BOX (starring Timothy Hutton) and THE BACKWOODS (starring Gary Oldman).
Ricky's first experiences in film production came at the age of 17 when he worked on the set of hit British comedy WAKING NED DEVINE, which was followed by further on-set and post-production experience on several projects.
Aside from films, Ricky has spent time working in Germany for sportswear giant adidas, and also as a teacher in northern France.
Ricky holds a Bachelor's Degree (with honours) from the University of Leeds in English and French, and a Masters Degree from the University of Manchester in Modern European Cinema. He is fluent in English, French, Spanish and German.