Making a Business Plan

Learn, step-by-step, how to build a business plan that will appease even the savviest investors. Hollywood producers take you through the process so you can go into the fundraising process confident in the movie you’re selling.

Making a Business Plan

Developed by Jason Tomaric, FilmSkills
ABOUT THIS LESSON
Raising money is difficult, and savvy investors will want to see that you have a plan to not only return their money, but generate a profit. The main way of mapping out this strategy is to develop a business plan.
 
In this module you will learn, step-by-step, how to build a business plan that will appease even the savviest investors. Hollywood producers take you through the process so you can go into the fundraising process confident in the movie you’re selling.
 
  • 30:53 video that teaches you how to make a business plan
  • Companion Guide
  • Sample business plan
WHAT YOU WILL LEARN
  • Step-by-step guide to creating a business plan
  • How to determine the demographics of your audience
  • How your choice of genre can impact the marketability of your project to disctributors
  • How to determine the market for your movie
ABOUT THE LESSON AUTHOR
Jason Tomaric

Jason Tomaric

Director, Cinematographer Los Angeles, California
Jason J. Tomaric is an Emmy, Telly, and CINE Award-winning director and cinematographer of four internationally-distributed feature films, dozens of national television commercials, music videos, and the largest film training content library in the world, published author of 8 books - used in many top universities, and creator of AccuSkills.com, an industry-changing learning management platform. 
 
Jason has worked in Los Angeles and around the world in over 20 countries. His clients include Disney, NBC/Universal, National Geographic, McDonald’s, Toyota, Scion, Microsoft, and Paul Mitchell, with narrative work screened at Sundance, Slamdance, and South by Southwest film festivals as well as on Netflix and on all broadcast networks.
 
Jason has taught and/or guest lectured at some of the nation's most prestigious film schools including UCLA, Columbia College, John Carroll University, Kent State University, San Francisco State, University of Notre Dame, and numerous film festivals.
 
Jason has written eight industry-defining books, all sold in bookstores, and used in film schools around the world. The American Society of Cinematographers hails Jason's books - "There are no wasted words in Tomaric's tome, which concisely summarizes each facet of the director's craft.  It's difficult to think of a step in the process that Tomaric fails to address." 
 
Jason’s DVD training series on Hollywood film production have trained filmmakers in over 40 countries, with distributors in Europe, Hong Kong, New York and Australia.
 
In 2010, Jason launched FilmSkills, which combines the world’s largest film training video library with his proprietary learning management system.  Adopted by 47 universities within the first year, FilmSkills is now the leading industry-standard training solution for motion picture and television production.
 
In 2015, Jason launched AccuSkills.com, an industry-changing learning management platform that bridges the gap between academia and industry.
CONTRIBUTORS TO THIS LESSON
Anne Marie Gillen

Anne Marie Gillen

Executive Producer, "Fried Green Tomatoes," former COO of Morgan Freeman's Revelations Entertainment
Anne Marie Gillen, CEO of Gillen Group, LLC is an independent Producer whose goal is to develop and produce commercially successful entertainment that expresses heart and enlightens the human experience. She is extensively experienced in motion picture and television development and has exceptional relationships with studios, international distributors, production and acting talent.

Presently Anne Marie’s film slate includes the recently released Cabin 14 Production Into Temptation starring Kristin Chenoweth and Jeremy Sisto; she is producing The Schwa Was Here based on the bestselling Young Adult novel written by Neal Shusterman; and developing and producing Charlie’s Place with director Thomas Carter (Save the Last Dance, Coach Carter, Swing Kids). In Fall 2010 Ms. Gillen released her first book – the 3rd edition of The Producer’s Business Handbook – through Focal Press and co-branded by Variety.
 
Ms. Gillen is a lecturer and panelist and gives workshop seminars for such organizations as:  International Institute of Film Financing (IIFF), Show Biz Expo, Screenwriters Expo, UCLA Film School, USC Film School, Chapman University, Act One Producer Program, Century City Chamber of Commerce Entertainment Symposiums, Independent Feature Project seminars in New York, Minneapolis and Cannes, France, California Lawyers for the Arts, Women In Film, and Playback.
 
From 2002 – May 2006, Anne Marie was consulting to Entertainment Business Group (EBG) as their President, Development & Production, an independent motion picture and television funding, global rights sales, research, analysis and business services entity.
 
From 1996 – 2001, Anne Marie was the Chief Operating Officer of Morgan Freeman’s company, Revelations Entertainment. She led the company in the strategic financing and distribution of Revelations’ projects. During her tenure, Revelations Entertainment produced Along Came the Spider for Paramount; developed Port Chicago Mutiny for NBC Network; and developed, independently financed and produced Under Suspicion starring Morgan Freeman and Gene Hackman for Sony Premiere DVDs/Lions Gate.
 
Prior to her tenure at Revelations Entertainment, Anne Marie was co-founder and CEO of Electric Shadow Productions, and it’s Chair. Electric Shadow fully financed, and Anne Marie was the Executive Producer of its first feature, Fried Green Tomatoes which was released by Universal and starred Kathy Bates and Jessica Tandy. This picture earned over $200 million worldwide and was nominated for two Academy Awards and three Golden Globes.
 
She came to Electric Shadow Productions from Hemdale Releasing Corporation where she was Vice President of Acquisitions and Ancillary Sales. During her tenure, Hemdale was one of the leading independent film companies producing such films as: Platoon winner of Best Picture and Best Director, Hoosiers, The Last Emperor winner of nine Academy Awards including Best Picture, Director and Screenplay.
Jason J. Tomaric

Jason J. Tomaric

Emmy-winning director/Cinematographer
Jason J.Tomaric is a multiple Emmy, Telly and CINE Award-winning director and cinematographer. With four feature films, sixty commercials, music videos and an educational DVD series on the market, Jason's approach to filmmaking has made for a successful, fulfilling career. Jason has worked in over 20 countries as a director and has taught at some of the nation's most prestigious film schools including UCLA and the New York Film Academy. Jason's book, "Filmmaking"(Focal Press) is available in bookstores worldwide.
 
Jason is also the creator of FilmSkills.
Louise Levison

Louise Levison

Expert on film financing and author of the business plan for The Blair Witch Project
Levison is President of Business Strategies (moviemoney.com), a consulting firm in Sherman Oaks, California, specializing in business plan packaging and venture capital financing. She is the author of the best seller Filmmakers and Financing. Ms. Levison is a visiting lecturer in the Department of Entertainment Studies of the Extension Program at UCLA and is publisher and editor of The Film Entrepreneur newsletter. She regularly conducts workshops on financing for organizations and at film festivals. Levison holds an M.B.A. in finance.
Stephen Marinaccio

Stephen Marinaccio

Line Producer, "America's Next Top Model," "Headless Horseman," "Trade of Innocents," and "The Counselor"
Stephen Marinaccio picked up his first camera at the age of 8 and immediately knew that he wanted to be a filmmaker. He studied tirelessly through high school and college to learn the history and techniques of the medium. With 20 years of experience working in various positions on over 45 feature films he has acquired the knowledge it takes to line produce.
 
In 2001, James Cameron gave Marinaccio his first break.  He was upgraded to UPM on the Mexico shoot for Ghosts of the Abyss. From there, he started working as a UPM on independent features and was soon accepted as a member of the Director’s Guild of America as a Unit Production Manager.
 
Soon after, Steve McEveety (Passion of the Christ, Braveheart) hired him to oversee all production and post for feature films at Mpower Pictures, including The Stoning of Soraya M. and the recently released Snowmen. While at Mpower Pictures, Marinaccio was given the opportunity to assist with development, marketing and awards campaigning, further increasing his understanding of the business side.
 
In early 2009, Marinaccio started his own company, More Nachos Entertainment.  MNE is working on various properties in the video game world, comic book channels and even the Los Angeles stage scene.
Suzanne Lyons

Suzanne Lyons

BAFTA-winning Producer, "The Calling," "The Heart is Deceitful Above All Things," and "Undertaking Betty"
SUZANNE LYONS has over 25 years experience in television and film. She was VP of Marketing and Promotions for a Canadian TV Network and while there she created, produced and directed news and series programming and has won numerous awards for her work. In 1999 Ms. Lyons co-founded Snowfall Films and Snowfall has produced or executive produced eight movies, including British comedy UNDERTAKING BETTY (aka “PLOTS WITH A VIEW”) with actors Brenda Blethyn, Alfred Molina, Naomi Watts, Lee Evans and Christopher Walken and British director Nick Hurran. Miramax is the domestic distributor. UNDERTAKING BETTY has won a BAFTA award and in now being turned into a Broadway musical. Snowfall Films produced a British/Canadian co-production thriller titled JERICHO MANSIONS staring James Caan, Genevieve Bujold, Maribel Verdu and Jennifer Tilly with Spanish director Alberto Sciamma. JERICHO MANSIONS was an official selection at the Montreal Film Festival.